GTM fit is just as important as product market fit, especially for B2B startups.
Part of my role in backing founders is connecting them with experts in GTM and I couldn’t be happier to be working with Tony Macedo Hileman and Juan Cruz Antón Aguilar from Unlock and have them as investors in my fund (NuMundo Ventures ).
Tony and Juan work closely with B2B SaaS companies in LatAm to improve their sales processes and drive growth. They have served as mentors to many startups in the region and also work with larger companies like Mercardo Pago and Platzi.
I met Tony and Juan at the 500 LatAm founder retreat in September in Oaxaca, Mexico. Their energy and passion is obvious when you speak to them as is their expertise in B2B sales and the challenges in building a successful startup.
Another benefit of working with Tony and Juan is building the NuMundo Ventures network in Argentina.
Argentina is the home to some of the most resilient and successful founders in Latin America. From Mercado Libre, Globant, Despegar, OLX, Auth0 by Okta, Nuvemshop, Ualá, Pomelo, and many more.
I feel blessed to count Diego Noriega, Bruno Migliorini, Tomas Roggio, Marcial Gonzalez Fraga, Sara Gandini Gubinelli, Pedro Julio Vallenilla Sosa, Liliana Barck, Ezequiel Braun Pellegrini, Juan Fantoni, Marcelo Morales Rins, Maria Lastenia Noriega Dargoltz, and several others among my friends in Argentina.
Since I can’t be in Argentina to enjoy Fernet with Tony and Juan, I sent them some wine so we could enjoy a virtual toast to what will be a great 2024 working together!
