Dapta’s Social Media Expertise
At Numundo Ventures, I’ve had the opportunity to work with Dapta, a company that truly excels in using social media to drive sales.
Their strategy generates over one million impressions per month, creating substantial traffic and conversions. This level of engagement strengthens their ability to connect with their audience and expand brand recognition.
According to LinkedIn, Dapta sets a benchmark for those looking to enhance their online presence.
Humanizing AI for SMBs
Dapta is committed to making AI accessible to small and medium-sized businesses (SMBs) in the U.S. and Latin America. Unlike many competitors, they focus on user-friendly tools that don’t require extensive training or complex sales pitches. Their approach makes AI adoption easier while fostering trust.
Why does this matter?
- SMBs often face unique challenges when adopting new technologies.
- A humanized AI approach helps businesses better engage with their audience.
- This trust and engagement lead to higher sales and stronger customer relationships.
Many AI companies use robotic imagery, which can feel impersonal and alienate potential users. Instead, Dapta focuses on visuals and messaging that resonate with SMBs, creating a more welcoming and engaging experience.
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The Impact of Short-Form Video
Short-form video is a game changer for businesses looking to increase engagement and reach. This format allows companies to present products, share stories, and connect with audiences quickly—perfect for social media, where attention spans are short.
Key benefits of short-form video:
- Increased visibility: High potential for virality and broader reach.
- Higher engagement: Audiences are more likely to interact with video content.
- Improved conversion rates: Short videos attract traffic and boost sales.
Dapta recently created a Shark Tank-inspired video for social media, leveraging momentum from a recent Shark Tank Colombia episode.
The video showcases how SMBs can use AI effectively, featuring realistic scenarios to inspire viewers. The goal? To highlight how short-form content can effectively communicate ideas and capture interest.
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Collaborations with Nicolas Rojas Niño
I had the privilege of seeing Nicolás Rojas Niño collaborate with Dapta on a video project that underscores how social media can drive sales growth. By leveraging Dapta’s expertise in digital marketing strategies, they created content that makes AI feel more human and accessible to businesses.
Nicolás’ experience on Shark Tank Colombia was a game changer:
- Provided key insights on presenting ideas effectively.
- Helped refine his approach to understanding market needs.
- Inspired the creation of a mini Shark Tank-style video aimed at engaging audiences and demonstrating how short-form content can help businesses scale.
At Numundo Ventures, we believe that storytelling and innovation are key to digital success. Dapta is proving that AI and social media, when used strategically, can create powerful growth opportunities for SMBs.
